:root{--pink:#e60060;--deep-pink:#c50052;--ink:#26333d;--blush:#fff7f8;--paper:#fffafa;--font:'Manrope',Arial,sans-serif;--gutter:clamp(32px,7.8vw,132px);color-scheme:light}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:32px}body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--font);font-size:18px;-webkit-font-smoothing:antialiased}a{color:inherit}img{max-width:100%;display:block}button,a{-webkit-tap-highlight-color:transparent}a:focus-visible{outline:3px solid var(--deep-pink);outline-offset:6px;border-radius:6px}p,h1,h2,h3{margin:0}p{line-height:1.55}svg{display:block}.page{position:relative;max-width:1920px;margin:auto;overflow:clip;background:var(--paper)}.skip-link{position:fixed;top:12px;left:12px;z-index:20;transform:translateY(-180%);background:white;padding:12px 20px}.skip-link:focus{transform:translateY(0)}.site-header{height:108px;padding:0 var(--gutter);padding-right:calc(var(--gutter) + 12px);display:flex;align-items:center;justify-content:space-between;gap:36px;background:#fde7eb;position:relative;z-index:3}.brand{width:190px;flex-shrink:0}.brand img,.footer-brand img{width:100%;height:auto;mix-blend-mode:multiply}.site-header nav{display:flex;gap:32px;align-items:center}.site-header nav a{text-decoration:none;font-size:14px;font-weight:700;padding:10px 0;white-space:nowrap}.site-header nav a:hover{color:var(--pink)}.button{display:inline-flex;align-items:center;justify-content:center;gap:22px;min-height:52px;border-radius:100px;background:var(--pink);color:#fff;text-decoration:none;font-weight:700;font-size:15px;padding:13px 30px;transition:background .2s,transform .2s}.button:hover{background:var(--deep-pink);transform:translateY(-2px)}.button span{font-size:27px;line-height:.6;font-weight:400}.hero{min-height:655px;position:relative;background:#fde7eb;isolation:isolate;padding:48px var(--gutter) 86px;display:flex;align-items:center}.hero-copy{width:43%;max-width:490px;position:relative;z-index:2}.eyebrow{text-transform:uppercase;color:var(--pink);font-size:13px;letter-spacing:.22em;font-weight:700}.hero-eyebrow{letter-spacing:.48em;margin-bottom:16px;font-size:15px}.campaign-title{color:var(--pink);line-height:.82;margin:0 0 33px;letter-spacing:-.075em;font-weight:400;max-width:460px}.rota{font-family:'Montserrat',var(--font);font-size:clamp(90px,9.25vw,158px);font-weight:900;display:block;letter-spacing:-.07em}.rosa{font-size:clamp(96px,9.2vw,155px);font-weight:300;display:flex;align-items:center;padding-left:35px;letter-spacing:-.095em}.rosa svg{height:.40em;width:.29em;margin-left:.07em;margin-top:.3em}.hero h2{font-size:clamp(27px,2.1vw,36px);letter-spacing:-.04em;color:var(--pink);line-height:1.15;font-weight:800;margin-bottom:14px}.hero-description{max-width:440px;font-size:18px;line-height:1.5}.hero-cta{display:none}.hero-art{position:absolute;z-index:-1;inset:0;background:url('assets/hero-refined.jpg') center/cover no-repeat;pointer-events:none}.hero-manifesto{position:absolute;right:17.2%;top:40%;color:var(--pink);font-size:14px;line-height:1.8;letter-spacing:.25em;text-transform:uppercase;font-weight:600}.hero-manifesto:after{content:'';display:block;margin-top:20px;width:38px;height:2px;background:var(--pink)}.handwritten{font-family:'Caveat',cursive;color:var(--pink);font-weight:500;font-size:36px;line-height:.96;transform:rotate(-9deg);text-align:center}.handwritten:after{content:'';display:block;width:48px;height:2px;background:currentColor;margin:17px auto 0}.hero-note{position:absolute;right:7.5%;bottom:70px;font-size:32px}
@media(min-width:1600px){.hero{min-height:740px}}
@media(max-width:1100px) and (min-width:901px){.site-header{gap:20px}.site-header nav{gap:20px}.brand{width:155px}.header-cta{font-size:13px;padding:12px 22px}.hero-manifesto{right:15%;font-size:12px}.hero-note{right:8%;font-size:27px}.hero{min-height:590px}.hero-description{font-size:17px}}
@media(max-width:900px){:root{--gutter:24px}body{font-size:16px}.site-header{height:auto;min-height:126px;padding:29px 58px 16px 24px;display:flex;flex-direction:column;gap:24px}.brand{width:166px}.header-cta{display:none}.site-header nav{width:100%;gap:12px;justify-content:space-between}.site-header nav a{font-size:12px;padding:5px 0}.hero{min-height:0;display:block;padding:25px 61px 0 24px}.hero-copy{width:100%;max-width:none}.hero-eyebrow{font-size:12px;letter-spacing:.34em;margin-bottom:16px}.campaign-title{margin-bottom:25px}.rota{font-size:clamp(77px,22.5vw,153px)}.rosa{font-size:clamp(86px,24vw,165px);padding-left:27px}.hero h2{font-size:26px;line-height:1.2;margin-bottom:13px}.hero-description{font-size:16px;line-height:1.5}.hero-cta{display:inline-flex;margin-top:24px;font-size:13px;width:100%;max-width:310px;min-height:50px;padding:13px 18px;letter-spacing:.04em;text-transform:uppercase}.hero-art{position:relative;z-index:0;inset:auto;margin:24px -61px 0 -24px;height:370px;background-size:auto 100%;background-position:76% center;mask-image:linear-gradient(to bottom,transparent,#000 8%);-webkit-mask-image:linear-gradient(to bottom,transparent,#000 8%)}.hero-manifesto{right:65px;top:auto;bottom:205px;font-size:11px;letter-spacing:.18em}.hero-manifesto:after{width:25px;margin-top:12px}.hero-note{right:61px;bottom:51px;font-size:29px}.handwritten:after{width:34px;margin-top:13px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important}}

/* Full-bleed sections. Only the reading measure is constrained. */
.page{width:100%;max-width:none;margin:0}.site-header{background:linear-gradient(110deg,#fde5e9,#fdebed)}
.route{position:absolute;inset:0;pointer-events:none;z-index:4;overflow:hidden}.route-svg{display:block;overflow:visible}.road-rim{fill:none;stroke:#fff7f9;stroke-width:58}.road-surface{fill:none;stroke:#fac1d2;stroke-width:53}.road-center{fill:none;stroke:#fffafa;stroke-width:1.8;stroke-dasharray:13 19}.route-svg circle{fill:#fff9fb;stroke:var(--pink);stroke-width:5}.route-svg text{fill:var(--pink);text-anchor:middle;font:800 20px var(--font)}.route-car{position:absolute;top:0;left:0;width:39px;height:auto;will-change:transform;filter:drop-shadow(2px 5px 3px #67213850)}
.story{position:relative;display:flex;align-items:center;min-height:690px;padding:100px 0;background:#fffafa}.story-visual{position:relative;width:48%;flex-shrink:0}.story-visual>img{width:100%;height:auto;mask-image:linear-gradient(90deg,#000 82%,transparent);-webkit-mask-image:linear-gradient(90deg,#000 82%,transparent)}.story-copy{position:relative;width:35%;max-width:580px;margin-left:5%;z-index:1}.section-label{display:flex;gap:16px;align-items:center;text-transform:uppercase;letter-spacing:.22em;font-size:13px;font-weight:800;color:var(--pink);margin-bottom:24px;line-height:1.5}.section-label>span{font-size:25px;letter-spacing:-.04em}.section-label>i{height:1px;width:38px;background:#f798ba;flex-shrink:0}.story h2,.routine h2{font-size:clamp(32px,3.1vw,48px);letter-spacing:-.047em;line-height:1.11;color:var(--pink);font-weight:800;margin-bottom:22px;max-width:590px}.story-copy>p:not(.section-label),.routine-copy>p:not(.section-label){font-size:19px;line-height:1.55;max-width:530px}.look-note{position:absolute;right:1%;top:8%;font-size:39px}.care-callout{margin-top:30px;padding:22px 25px;display:flex;gap:22px;align-items:center;color:var(--pink);background:#fde7ef;border-radius:20px;max-width:435px}.care-callout svg{width:43px;flex-shrink:0}.care-callout p,.search-callout p{font-size:16px;font-weight:700;line-height:1.45}.story-know{background:linear-gradient(135deg,#fff9fa,#fffafa 65%,#fff1f5);min-height:710px}.story-know .story-visual{width:40%}.story-know .story-copy{margin-left:10%;width:35%}.know-note{position:absolute;right:-93px;top:0;font-size:37px}.search-callout{margin-top:35px;display:flex;gap:22px;align-items:center;color:var(--pink)}.search-callout svg{width:48px;flex-shrink:0}.routine{position:relative;padding:105px var(--gutter) 120px;min-height:710px;background:#fff5f7 url('assets/waves.jpg') center/cover no-repeat}.routine-copy{width:49%;max-width:650px}.routine h2{max-width:620px}.habits{display:grid;grid-template-columns:repeat(3,1fr);gap:30px;max-width:570px;margin-top:36px;scroll-margin-top:60px}.habit{text-align:center}.habit-icon{display:flex;align-items:center;justify-content:center;width:96px;height:88px;border-radius:50%;background:#fde4ed;margin:0 auto 15px;color:var(--pink)}.habit-icon svg{width:47px;height:47px}.habit h3{font-size:16px;font-weight:800;color:var(--pink);margin-bottom:4px}.habit p{font-size:16px;line-height:1.4}.routine-note{position:absolute;left:63%;top:37%;font-size:43px}.site-footer{position:relative;min-height:395px;padding:65px var(--gutter) 145px;background:#f9c5d7 url('assets/landscape.jpg') center bottom/cover no-repeat}.footer-content{display:flex;align-items:flex-start;justify-content:space-between;gap:50px;position:relative;z-index:1;padding-right:70px}.footer-copy h2{font-size:clamp(25px,2.1vw,34px);color:var(--pink);letter-spacing:-.05em;line-height:1.2;margin-bottom:14px}.footer-copy p{font-size:16px;line-height:1.55}.footer-brand{display:flex;align-items:center;gap:27px;margin-top:9px;flex-shrink:0}.footer-brand img{width:185px}.footer-brand span{border-left:2px solid var(--pink);padding:6px 0 6px 27px;white-space:nowrap;font-size:12px;text-transform:uppercase;letter-spacing:.08em;font-weight:700;line-height:1.5}.footer-note{position:absolute;right:16%;bottom:40px;font-size:36px;z-index:5}.closing-strip{background:linear-gradient(110deg,#bd0853,#d70b62,#b61154);color:white;min-height:76px;display:flex;justify-content:center;align-items:center;gap:0;text-transform:uppercase;position:relative;z-index:6}.closing-strip span{padding:0 42px;letter-spacing:.15em;font-size:12px;border-right:1px solid #ffdce8;line-height:1.2}.closing-strip span:last-child{border:0}
@media(min-width:1800px){.hero-copy{max-width:600px}.hero-description{max-width:510px;font-size:21px}.hero h2{font-size:40px}.hero{min-height:820px}.story{min-height:800px}.story-copy>p:not(.section-label),.routine-copy>p:not(.section-label){font-size:21px}.story-visual>img{max-height:630px;object-fit:cover;object-position:left top}.routine{padding-top:135px;padding-bottom:140px}.site-footer{min-height:440px}}
@media(max-width:1100px) and (min-width:901px){.story{min-height:600px;padding:90px 0}.story-copy{width:37%;margin-left:4%}.story h2,.routine h2{font-size:32px}.story-copy>p:not(.section-label),.routine-copy>p:not(.section-label){font-size:17px}.section-label{font-size:11px;gap:11px;letter-spacing:.18em}.section-label>i{width:24px}.look-note{font-size:31px;right:-7px;top:4%}.know-note{font-size:30px;right:-75px}.care-callout{padding:18px;gap:13px}.care-callout p,.search-callout p{font-size:14px}.care-callout svg,.search-callout svg{width:34px}.routine{min-height:640px;padding-top:90px;padding-bottom:90px}.routine-copy{width:57%}.routine-note{left:67%;font-size:34px}.habits{gap:14px}.habit-icon{width:78px;height:73px}.habit h3,.habit p{font-size:14px}.footer-content{padding-right:60px;gap:20px}.footer-brand{gap:15px}.footer-brand img{width:130px}.footer-brand span{font-size:10px;padding-left:15px}.footer-copy h2{font-size:25px}.footer-copy p{font-size:14px}.closing-strip span{padding:0 26px}}
@media(max-width:900px){
  .site-header{padding-left:24px;padding-right:60px;min-height:134px;background:#fde7eb}.site-header nav{gap:10px}.site-header nav a{font-size:clamp(12px,3.4vw,14px)}.brand{align-self:center}.hero{background:#fde7eb;padding-top:23px}.hero-art{height:345px;background-position:73% center}.hero-manifesto{bottom:173px;right:65px;font-size:10px}.hero-note{bottom:39px;right:63px;font-size:28px}.hero h2{font-size:25px}.hero-description{font-size:16px}
  .road-rim{stroke-width:31}.road-surface{stroke-width:27}.road-center{stroke-width:1.2;stroke-dasharray:9 14}.route-car{width:26px}.route-svg circle{stroke-width:3.5}.route-svg text{font-size:15px}
  .story,.story-know{display:flex;flex-direction:column;align-items:stretch;min-height:0;padding:0;background:#fffafa}.story-look{padding-top:32px}.story-visual,.story-know .story-visual{width:100%;padding-right:48px}.story-visual>img{width:100%;max-height:none;mask-image:linear-gradient(90deg,#000 82%,transparent);-webkit-mask-image:linear-gradient(90deg,#000 82%,transparent)}.story-copy,.story-know .story-copy{width:auto;max-width:none;margin:0;padding:35px 65px 70px 24px}.story h2,.routine h2{font-size:28px;line-height:1.15;letter-spacing:-.045em;margin-bottom:18px;overflow-wrap:normal}.story-copy>p:not(.section-label),.routine-copy>p:not(.section-label){font-size:16px;line-height:1.55}.section-label{font-size:10px;letter-spacing:.17em;gap:11px;margin-bottom:18px;flex-wrap:nowrap}.section-label>span{font-size:21px}.section-label>i{width:24px}.look-note{right:58px;top:8%;font-size:28px}.care-callout{margin-top:25px;border-radius:16px;padding:17px 15px;gap:15px;max-width:none}.care-callout p,.search-callout p{font-size:14px;line-height:1.45}.care-callout svg{width:34px}.story-know .story-visual{padding-right:73px}.story-know .story-visual>img{width:85%}.know-note{font-size:26px;right:61px;top:18px}.search-callout{margin-top:25px;gap:16px}.search-callout svg{width:35px}.routine{padding:28px 65px 70px 24px;min-height:0;background-position:58% center}.routine-copy{width:100%;max-width:none}.routine-note{position:relative;top:auto;left:auto;font-size:33px;margin:43px auto 0;width:190px}.routine-note br:first-child{display:none}.habits{gap:12px;margin-top:28px;max-width:none}.habit-icon{width:65px;height:62px;margin-bottom:12px}.habit-icon svg{width:34px;height:34px}.habit h3{font-size:12px;letter-spacing:-.03em}.habit p{font-size:12px;line-height:1.45}.site-footer{min-height:440px;padding:38px 61px 155px 24px;background-position:49% bottom;background-size:auto 100%}.footer-content{display:block;padding:0}.footer-copy h2{font-size:26px;line-height:1.15;margin-bottom:15px;max-width:300px}.footer-copy p{font-size:14px;line-height:1.55}.footer-copy p br{display:none}.footer-brand{margin-top:26px;gap:16px}.footer-brand img{width:138px}.footer-brand span{font-size:9px;letter-spacing:.055em;padding-left:16px}.footer-note{right:61px;bottom:33px;font-size:29px}.closing-strip{min-height:100px;display:grid;grid-template-columns:1fr 1fr;padding:25px 14px;gap:21px 0;text-align:center}.closing-strip span{font-size:10px;padding:0 9px;letter-spacing:.13em}.closing-strip span:nth-child(2){border:0}
}
@media(max-width:360px){.hero h2{font-size:23px}.story h2,.routine h2{font-size:25px}.site-header nav a{font-size:12px}.section-label{letter-spacing:.12em;font-size:9px;gap:9px}.section-label>i{width:16px}.care-callout{padding:15px 12px;gap:11px}.care-callout p,.search-callout p{font-size:13px}.habit-icon{width:55px;height:54px}.habits{gap:7px}.habit h3{font-size:11px}.habit p{font-size:11px}.footer-brand img{width:117px}}
/* Keep the notes clear of the moving route and make narrow navigation fit. */
.hero-note{right:10.3%;bottom:62px;font-size:30px}
@media(max-width:900px){.site-header nav{gap:6px}.hero-note{right:61px;bottom:39px;font-size:28px}.site-header nav a{font-size:clamp(11px,3.2vw,14px)}.habit h3,.habit p{font-size:13px}.habits{gap:8px}.footer-note{right:61px}}
@media(max-width:360px){.habit h3,.habit p{font-size:12px}.footer-brand{gap:12px}.footer-brand span{padding-left:12px}}

@media(min-width:1600px){.site-header{padding-right:calc(var(--gutter) + 48px)}}

/* Compact desktop sections, as in the approved artwork. */
@media(min-width:901px){
  .story,.story-know{padding:0;min-height:0;align-items:stretch;border-top:6px solid #fff}
  .story-look{min-height:32.9vw}
  .story-know{min-height:31.9vw}
  .story-visual{align-self:stretch}
  .story-visual>img{position:absolute;inset:0;width:100%;height:100%;max-height:none;object-fit:cover;object-position:left center}
  .story-copy,.story-know .story-copy{align-self:center;padding:28px 0}
  .routine{min-height:0;padding-top:44px;padding-bottom:48px;border-top:6px solid #fff}
  .site-footer{border-top:6px solid #fff;padding-top:44px}
}

/* White lettering remains readable over the ribbon and pink landscape. */
.hero-note,.footer-note{color:#fff;font-weight:600;-webkit-text-stroke:1.5px var(--pink);paint-order:stroke fill;text-shadow:0 1px 3px #ac004747}
.hero-note:after,.footer-note:after{background:var(--pink);box-shadow:0 1px 0 #fff9}
.button{line-height:1.3}
.button-arrow{width:28px;height:20px;flex:0 0 28px;align-self:center;stroke:currentColor;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
/* Anchor movement is timed in script.js rather than by each browser. */
html{scroll-behavior:auto}

/* Mobile: a slim divider and legible campaign lettering. */
.hero-manifesto{font-family:'Caveat',cursive;font-size:32px;font-weight:600;line-height:1.05;letter-spacing:0;text-transform:none;color:#fff;-webkit-text-stroke:1.5px var(--pink);paint-order:stroke fill;text-shadow:0 1px 3px #ac004747}
.hero-manifesto:after{margin-top:14px}
@media(max-width:900px){
  .story-look{padding-top:0;border-top:6px solid #fff}
  .hero-art{background-image:url('assets/ribbon-mobile-refined.jpg');background-size:auto 100%;background-position:center center}
  .hero-manifesto{font-size:28px;right:58px;bottom:184px;top:auto;text-align:center}
  .hero-manifesto:after{margin-left:auto;margin-right:auto}
  .hero-note{right:62px;bottom:40px;font-size:30px}
}
@media(min-width:600px) and (max-width:900px){
  .hero-art{height:400px;background-position:left center;margin-top:20px}
  .hero-manifesto{left:56%;right:auto;bottom:207px;font-size:39px;text-align:left}
  .hero-manifesto:after{margin-left:0}
  .hero-note{left:57%;right:auto;bottom:64px;font-size:39px}
}
@media(min-width:600px) and (max-width:900px){.hero-art{background-size:cover;background-position:center center}}
.hero-manifesto{-webkit-text-stroke-width:2px}

/* Match the two annotations and keep the original photo framing at small desktop sizes. */
@media(min-width:901px){
  .look-note,.know-note{left:38vw;right:auto;top:44px;width:clamp(92px,9.5vw,150px);font-size:clamp(27px,2.65vw,39px)}
}
@media(min-width:901px) and (max-width:1100px){
  .story-copy,.story-know .story-copy{padding:22px 0}
  .story .section-label{margin-bottom:15px}
  .story .section-label>span{font-size:22px}
  .story h2{font-size:29px;line-height:1.1;margin-bottom:14px}
  .story-copy>p:not(.section-label){font-size:16px;line-height:1.45}
  .story .care-callout{margin-top:18px;padding:14px 17px}
  .story .search-callout{margin-top:22px}
  .story-visual>img{height:auto;min-height:100%;object-fit:cover;object-position:left center}
}

/* Approved copy adds a fourth stage, without additional calls to action. */
.story-exam{background:#fff1f5;border-top:6px solid #fff}
@media(min-width:901px){
  .story-exam{padding:44px var(--gutter);align-items:center;min-height:300px}
  .exam-heading{width:44%;padding-right:4%}
  .story-exam .story-copy{width:43%;margin-left:6%;padding:0}
  .story-exam h2{margin-bottom:0}
}
@media(max-width:900px){
  .story-exam{padding:35px 65px 44px 24px}
  .story-exam .story-copy{padding:0}
}